MARKETING

School of Business and Economics

MARKETING (MKTG)

MKTG-30 PRINCIPLES OF MARKETING

3 units: 3 hours lecture.
CSU Transferable Only
Advisories: ENGL-C1000 (Formerly ENGL-01A) and BUS-10.

This course provides a broad understanding of the promoting, pricing, and distribution of products and services. Promotional mixes are studied including sales promotion, advertising, packaging, personal selling, public relations, and publicity. A study is made of understanding customer needs and behaviors; developing a product and/or service mix to satisfy customer needs, and profitability. Legal, political, cultural, social, economic, competitive, and ethical aspects of marketing are discussed. (03/22)

MKTG-33 ADVERTISING

3 units: 3 hours lecture.
CSU Transferable Only
Advisories: AOM-30; ENGL-C1000 (Formerly ENGL-01A)

This is an introductory course in advertising principles and techniques. Areas of study will include advertising agencies, preparation of advertisements, including copyrighting, illustration and layouts, media selection, budgeting for advertising, psychology and persuasion of advertisements, and the use of advertising as a tool in sales promotion. (03/22)