AGRICULTURE BUSINESS

School of Agriculture and Industrial Technology

AGRICULTURE BUSINESS (AGAB)

AGAB-01 INTRODUCTION TO AGRICULTURE BUSINESS

3 units: 3 hours lecture.
CSU Transferable Only
(C-ID AG-AB 104)

This course is a survey of the broad scope of agriculture business. It serves as an introduction to economic, accounting, management, sales, leadership, and marketing aspects of agriculture and their impact on producers and consumers. The management principles encountered in the day-to-day operation of an agricultural enterprise are stressed as they relate to the decision-making process. (11/21)

AGAB-02 AGRICULTURAL ACCOUNTING

3 units: 3 hours lecture.
CSU Transferable Only
(C-ID AG-AB 128)

This course will focus on the principles of agricultural accounting systems, types of records, their use, and how to compute and use measures of earnings and costs of production to improve agribusiness efficiency. (11/21)

AGAB-03 AGRICULTURAL MARKETING

3 units: 3 hours lecture.
CSU Transferable Only

This course includes a survey of the marketing aspects of the agriculture industry and an overview of the structure and institutional aspects of the marketing system. Emphasis will be on the marketing functions and how consumer trends affect agribusiness. (11/21)

AGAB-04 FARM MANAGEMENT

3 units: 3 hours lecture.
CSU Transferable Only

This course will focus on the organization and operation of a farm or ranch businesses, identification of factors affecting profitability, evaluation of the business for increased efficiency and profit, and the application of budgeting to the laboratory school farm. (11/21)

AGAB-05 AGRICULTURAL ECONOMICS

3 units: 3 hours lecture.
CSU & UC Transferable
(CSU breadth area D) (IGETC area 4)

This course includes the analysis of the microeconomic principles of supply and demand and the affects on producers and consumers. This class will explore the contemporary and historical place of agriculture and farmers in our economic, social, and political systems and their relationship to the consuming public. (11/21)

AGAB-07 AGRICULTURAL SALES AND COMMUNICATIONS

3 units: 3 hours lecture.
CSU Transferable Only
(C-ID: AG-AB 112)

This course involves the study of principles and practices of the selling process: selling strategies and approaches, why and how people buy, prospecting, territory management, and customer service. Additional topics for exploration include self-management, communication, interpersonal skills necessary to developing managerial abilities, leadership qualities, and facilitation of teamwork within the agribusiness sector. (11/21)

AGAB-08 AGRICULTURAL COMPUTER APPLICATIONS

3 units: 2 hours lecture, 3 hours lab.
CSU & UC Transferable
(C-ID AG-AB 108)

This course explores computer use in the workplace with emphasis on agribusiness situations. Computer applications including word-processing, spreadsheets, databases, and presentation managers will be covered.
Also included will be accessing information through the Internet and World Wide Web, telecommunications, an introduction to web page design, and other software appropriate to agribusiness. (11/21)

AGAB-30A ELEMENTS OF AGRICULTURAL LEADERSHIP

2 units: 2 hours lecture.
CSU Transferable Only

The purpose of this course is to increase the effectiveness of agricultural student leaders. Leadership theories and models will be explored along with opportunities to apply specific leadership skills. The curriculum is designed to develop students for leadership positions in local, state, regional, and national organizations and agencies involved in the agriculture industry. (11/21)

AGAB-30B AGRICULTURE LEADERSHIP - PERSONAL DEVELOPMENT

2 units: 2 hours lecture.
CSU Transferable Only

This course focuses on the knowledge, skills and attitudes that enhance personal effectiveness and professional success. Students will gain self-awareness and study leadership traits. Goal attainment, personal organization and critical thinking strategies are emphasized. (11/21)

AGAB-30C AGRICULTURE LEADERSHIP - TEAM LEADERSHIP

2 units: 2 hours lecture.
CSU Transferable Only

Principles and practices in planning, developing, conducting, and evaluating leadership programs for agricultural groups. The course focuses on helping students better understand themselves and others; improving group communication; becoming effective leaders and members of groups; improving leadership and personal development skills; assessing leadership situations, determining and administering appropriate leadership strategies, and evaluating results. (11/21)

AGAB-31A AGRICULTURAL AMBASSADORS - INTRODUCTION

2 units: 2 hours lecture.
CSU Transferable Only

The purpose of this course is to introduce students to the Agricultural Ambassador program. Ambassadors promote agricultural awareness and educational opportunities in agriculture at Merced College and beyond.
Students will learn the role of Ambassadors, develop their communication and leadership skills, plan leadership events, prepare recruitment materials, and deliver recruitment presentations to prospective students and members of the community. (11/21

AGAB-31B AGRICULTURAL AMBASSADORS - RECRUITMENT

2 units: 2 hours lecture.
CSU Transferable Only

The purpose of this course is to focus the recruitment role of the Agricultural Ambassadors as they promote agricultural awareness and educational opportunities in agriculture at Merced College and beyond. Students will learn the fundamentals of effective presentations, conduct tours, plan leadership events, prepare recruitment materials, and deliver recruitment presentations for prospective students and members of the community while serving in the role of Agricultural Ambassador. (11/21)

AGAB-31C AGRICULTURAL AMBASSADORS - PUBLIC RELATION

2 units: 2 hours lecture.
CSU Transferable Only

The purpose of this course is to focus on the public relations role of the Agricultural Ambassadors as they promote agricultural awareness and educational opportunities in agriculture at Merced College and beyond.
Students will learn the fundamentals of public relations, communication and leadership skills, plan leadership events, prepare recruitment materials, and deliver recruitment presentations for prospective students and members of the community while serving in the role of Agricultural Ambassador. (11/21)